The latest from FTR

Fishing Business Podcast

News, new products and retail insight for the people who sell fishing tackle.
Fishing Business Podcast

How to Be Liked

When you’re looking for a fishing sponsorship, it’s important that you’re well liked. Whether it’s the little blue thumbs up online or the real

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Fishing Business Podcast

How to Stand Out

The annual fishing trade show known as ICAST usually has over 600 exhibitors. That’s 600 brands trying to outshout each other to get a

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Fishing Business Podcast

How to Appeal to a Small Business

As entrepreneurs, we can learn a lot from other small business owners. This week’s podcast might get you fired up to pursue your dreams

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Fishing Business Podcast

How to Write for Your Sponsors

In 2019, 17% of the U.S. population, ages 6 and up, went fishing at least once. That’s 50.1 milllion people. And that number represents

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Fishing Business Podcast

How to Work with a Lure Maker

Bobby Dennis might be the most famous guy in the fishing business you’ve never heard of before.

When I interviewed Bobby for the

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