Reach the Retailers Who Move
$14 Billion in Fishing Gear

Watch this message from Angie Thompson, Publisher of FTR

Connect With the Core of the Fishing Industry

Fishing Tackle Retailer is the only media platform dedicated to the exclusive audience of fishing tackle retailers—independent shops, regional chains, and national distributors—who control over $14 billion in annual product sales. Our readers trust us to guide their stocking, promotional, and partnership decisions.

Our Multi-Channel Media Ecosystem

📖 7 Print Editions Per Year

Glossy magazines delivered to 14,000+ retail locations nationwide.

📨 Targeted E-Blasts

Reach 20,000+ subscribers with 100% client-controlled content delivered straight to inboxes — perfect for launches, promos, and announcements.

🗞 Tackle's Top Five

20,000+ subscribers. Exclusive weekly ad placements available.

📘 Buyers Guide Directory

The industry’s go-to reference for sourcing new products and vendors.

🎥 Video, Web & Social Media

Engage your audience with multimedia content and social campaigns.

📱 New Product Guide App

Mobile-friendly guide featuring the latest products, delivered directly to engaged retailers.

Built on Trust. Backed by Data.

✅ 56,000+ qualified industry contacts
✅ Trusted by manufacturers, reps, and retailers for over 45 years
✅ Sponsor of the New Product Showcase at ICAST
✅ Deep penetration into the independent tackle channel

What Our Customers Say

“I read every issue of Fishing Tackle Retailer from front to back. Of course, I like seeing the new products that are coming out, but I also like to read about how other stores are doing things and I look for ideas that I can incorporate into my own business. The magazine is a valuable tool for my shop.”

— Kurt Justice, Kurt’s Island Sport Shop, Minocqua, WI

Let’s Talk About Growing Your Business

We offer flexible advertising solutions for nearly any budget. Let’s create a plan that works for your goals.

Email Angie Thompson: angie@fishingtackleretailer.com

Learn more about our audience, reach, and the many flexible advertising opportunities we offer.