Business Trends

Shine a Little Light on Black Friday

We all know the old adage, “Before a lure can catch a fish, it has to catch a fisherman.” To...

Angling Education

What You Need to Know About Performance Fishing Shirts

In the past decade, performance fishing shirts have evolved from vented, cotton and poly-blend...

Industry News

Joe Higgins, V.P. of Sales for B.A.S.S., Passes at 67

Joe Higgins, Vice President of Sales for B.A.S.S., died Saturday, November 9, in Jupiter, Florida,...

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