Built on Bass Assassin’s reputation for fish-catching performance, the 6″ AI Shad delivers a realistic profile, natural swimming action, and the versatility anglers expect from one of the most recognized brands in the category. Further, the bait’s unrivaled softness gives it more action than anything else on the market delivering the fish something that they’ve never seen before.
For retailers, the 6″ AI Shad represents an opportunity to offer customers a fresh addition from a proven manufacturer with strong brand recognition and a loyal following among inshore anglers.
Why Dealers Should Take Notice
• New product from a trusted, legacy brand.
• Larger-profile offering in a high-demand bait category.
• Appeals to anglers targeting trophy-class gamefish.
• Multiple color options, including the new Champagne Pepper pattern.
• Strong merchandising potential alongside existing Bass Assassin products.
