The latest from FTR
FTRTV’s Toby Lpinski talks with Tony Mehrl, Director of Brand Management for Lew’s at Rather Outdoors about their new fishing rod-and-reel combos featuring Mossy
Discover Boujee Marlin, a women’s performance fishing apparel brand made by women, for women. In this FTRTV interview at ICAST, learn how the brand
Looking for fishing rod-and-reel combos that appeal to families, beginner anglers, and experienced fishermen? FTR editor, Toby Lapinski, explores Rhino fishing combos with Brand
Women are making an impact across the fishing industry—on the water and behind the scenes. 🎣
Angie Thompson talks with Robert Shamblin of Power-Pole
The Rhino rod-and-reel combo from Rather Outdoors swept the 2026 ICAST New Product Showcase, taking both Best in Show and Angler’s Choice. At the
Angie Thompson sits down with an angler she’s admired for a while — an 11-year-old from Chapin, South Carolina, who goes by Juicy (real
An innovative relaunch of an iconic fishing brand, a women’s network, and an 11-year-old fishing star with 125,000 followers – this ICAST recap is
Rapala® Jigging Rap® X | The Next Evolution of the Legendary Jigging Rap
The all-new Rapala® Jigging Rap® X is a modern evolution of
The all-new CrushCity™ The CEO is a purpose-built urchin bait system engineered to simplify one of bass fishing’s fastest-growing techniques while delivering exceptional castability,
The all-new CrushCity™ Avatar Shad is a versatile soft swimbait engineered to deliver lifelike swimming action, exceptional durability and unmatched rigging versatility.
Built from
