Westin Strengthens Team in Austria

“Rene Winklinger joins Westin as sales rep for Austria, where he will report to our German & Austrian country manager Enrico Di Ventura. Thomas Sanotra, Westin COO explains and adds; “Rene’s experience, skills in salesmanship and knowledge of the local market along with his high skills as a predator angler gives us great belief in the future development of our market position on the Austrian market.

Austria have a strong following of predator anglers and our product mix fit’s perfectly to the market.”.

Great times ahead

Rene has a great track record in the tackle industry. Ten years ago, he started to import US-build boats for the local market. From there he moved to northern Germany to work in the tackle industry for some years. Back in Austria he is now a self-employed tackle distributer where he among other sells Westin products. “It is a great honor for me to be a part of such a strong team, Rene states and ads, I think it will be a great and exiting time ahead. It will be a pleasure to bring Westin products to Austria, we sure need them!”

Predator-angler to the core

Apart from being a well proven salesman Rene is also a skilled predator angler.
He has a long line of impressive catches in the bag and is on the Hobie Kayak fishing team. He has contended several large competitions in Europe and Amer- ica. Being a skilled angler Rene recog- nizes the quality of the high-end Westin products, which he loves.

About Westin

The very first Westin lure was created by the late Ingvar Westin, a skilled tool maker who wanted to make a toy for his children. He carved a fish which wriggled and rolled like a real fish as they dragged it through the water. And since it looked like an oversized pike lure, he Christened it the ‘Jätte’ – the Swedish word for giant. The Westin Jätte was born, and with it was an entire new fishing movement – the Westin roll.

Westin has grown to become a significant force in European lure, predator, and sea fishing over the years and has been growing globally in a strong way over the last few years. Its expansion into North America has been a steady success story, with much more still to come.


Discover more from Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry

Subscribe to get the latest posts sent to your email.

15
What is the biggest thing keeping you from using AI in your shop?

Latest