Wave Fishing Relocates, Changes Selling Strategy

PLANO, Texas— Wave Fishing has announced a move from their 13 year home at Lake Fork, Texas to the Dallas suburb of Plano. The relocation places Wave about 80 miles closer to Dallas and boots walk-in retail sales out the door.

“Our physical location has changed but our tradition of, and commitment to, producing high quality plastic baits for the angler has not changed, and never will,” said Paul Whitman Jr., President of Wave, in announcing the move. “As a part of our move we will no longer offer walk-in retail sales. All of our sales and distribution will be through our website at www.wavefishing.com or your local dealer.”

“We want to take Wave to the next level and we feel this is the best way to do it. Retail buyers, wholesalers, distributors and dealers are encouraged to visit our site, look over what we have to offer, contact us and give our products a try.”

You can visit the new Wave Fishing location at 2701 W. 15th St. Suite 312 Plano, Texas 75075.