Third Generation of Perkins Family to Lead Orvis

Orvis, the family-owned international outdoor retailer, has appointed a third member of the Perkins family to lead the company. Simon Perkins is set to assume full strategic and operational leadership of Orvis as President. Outgoing President and CEO, Bill McLaughlin, who has worked closely with Perkins on the executive team, will act as an advisor through the transition period.
“We have worked hard over a decade to position Orvis to thrive in the omni-channel retail environment of the future,” said Orvis Chair Marka Hansen. “Simon is the ideal leader to drive our brand forward, continuing to inspire our customers and partners. Since joining the company in 2012, he has served as a unifying leader across categories and acted as a leading voice in the evolution of product innovation, brand storytelling and purpose-led business initiatives.

“I have enjoyed working closely with Simon and am thrilled to see where he takes the company.”

Perkins is the son of Leigh ‘Perk’ Perkins, former Orvis CEO, and grandson of Leigh H. Perkins, who purchased the Orvis Company in 1965.

“This company has meant so much to me throughout my life as I have watched it grow into the brand it is today. Over the past 160 years, it has gone from a catalogue mail order company to a globally-recognised fly fishing, wing shooting and lifestyle apparel brand that is deeply invested in education and conservation.

“I look forward to working with our incredible team and partners to continue providing best-in-class products and services to our customers and guiding the company and our community into the future.”

In addition to the appointment of Perkins, the Board of Directors recently named Marka Hansen Chair and Roger Farah Vice Chair and special advisor to the President.