BEMIDJI, Minn.  – When fishing the meanest fish that swim in freshwater—we’re talking muskies and mega pike—you need the right gear. That includes the right rod and reel and the right presentation. What do massive muskies and pike like to eat? Big baits—topwaters, rubber creations, bucktails and crankbaits. Speaking of the latter, here’s your brand-new choice for crankbaits that tempt the biggest of fish with its unique shad/panfish profile.

The Bagley-inspired and Jarmo Rapala redesigned Rumble Monster is just the bait for big toothy critters. It features a durable body, two-piece locking lip technology, heavy wire black nickel Mustad hooks, and a weighted tie-eye to start diving quickly. Once diving, the bait features a tight action that drives big fish wild!

Gold Perch
Realistic Shad

If you’re fishing for the biggest predators, you’ll definitely want Northland’s Rumble Monster in your arsenal. The vulnerable hand-tuned action is just the feast they’re looking for. Troll at varied speeds to vary swim depths from 10 to 12 feet with sudden turns to fire strikes from following predators. Or troll at a steady 3-4 miles per hour and move parallel along drop-offs, using sonar to stay above hanging fish. For casting, look for weedlines or shorelines with small, timbered bays.

The Monster features an extremely durable body and super-strong poly-carbonate swimming lip that is uniquely locked into the lure’s body and equipped with heavy-duty hooks and split rings. This bait is truly ready to do battle with the biggest beasts that swim below.

Realistic Bluegill
Yellow Dots

Northland Rumble Monster Features:

  • Extremely Durable Body
  • Locking Lip Technology
  • Battle-Ready Heavy-Duty Hooks and Split Rings
  • Size- 5″, 1 1/4oz, #3/0 hook
  • Depth: 10-12ft

Northland pro and Bass Elite Champion Jeff “Gussy” Gustafson can often be found chasing northern beasts on his days off when near his home of Keewatin, Ontario. “Here on Lake of the Woods, we have countless opportunities for trophy muskies and pike and the Rumble Monster is just the right bait to tempt them. Whether I’m covering ground trolling or casting rock piles and bays, the Rumble Monster simply works. I’d recommend any angler across the country chasing big predator fish to give it a shot—they won’t be disappointed,” remarks Gustafson.

You’re going to want to up your game with Northland Fishing Tackle’s new Rumble Monster…it’s designed for hookups with the biggest and baddest fish that swim.

ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.