The Bull Market Is On

DAIWA’s new saltwater-grade BULL STEEL bladebait takes a freshwater favorite out to sea.

FOOTHILL RANCH, CA  – Bladebaits are nothing new. For decades, freshwater anglers have cast, jigged, and trolled these hyperactive tight-wobblers like the Heddon Sonar for everything from walleyes to spotted bass. Curiously, however, the lures and associated techniques haven’t really penetrated the saltwater market. Certainly, some innovative anglers have swapped the original hooks out for saltwater trebles and then cast the brine. But there really haven’t been any upsized, authentic saltwater-centric bladebaits…until now. 

DAIWA eagerly introduces the new BULL STEEL bladebait, a saltwater lure that lives up to its confident name. 

Cast and retrieved or dropped and pumped, BULL STEEL emits a sonic typhoon that fish can hear from afar. In fact, you can adjust the sweet siren song by tying to one of its two cutouts, each creating a unique underwater dining experience for the fish. 

BULL STEEL’s attractiveness is further enhanced with electric flashes as it shakes violently from side to side. And its baitfish inspired silhouette is instantly recognized by reef fish and pelagic species alike.    

Fished vertically, employ a generous rip followed by a limp line freefall. BULL STEEL rises with a tight sonic fury and descends with a distressed wobble that’s recognized as a wounded member falling out of a bait-ball. 

DAIWA’s new BULL STEEL performs exceptionally on snapper, grouper, blackfin tuna, amber jack, jack crevalle, yellowtail, and essentially all pelagic species. 

Crafted for offshore and nearshore light-jigging, BULL STEEL pairs well with DAIWA’s new J-Braid Grand x8 Multi Color – the metered line exacting depth of the drop. Pair with a 3000 to 5000-size spinning reel for a hot war with the fish.

BULL STEEL sports a pair of nasty #4 saltwater trebles of the quality DAIWA demands. The included saltwater-grade snap yields 65-pounds of fish stopping power. BULL STEEL is available in 1 oz. (30g) and 1.5 oz (45g) sizes and four colors, to include BLUE PINK, ZEBRA GLOW, SILVER, and PINK GOLD.  

Let this be your official authorization to fish a bladebait in saltwater. DAIWA did you right by designing a premium bladebait suited for your offshore and nearshore exploits. 


  • Tight and Aggressive Wobble
  • Baitfish Profile
  • Can be Casted, Trolled, or Vertically Fished
  • Two Cutouts for Unique Sonic Vibrations
  • Premium #4 Treble Hooks
  • Included 65-Pound Snap
  • 1 oz (30g) and 1.5 oz (45g) Sizes
  • Four Saltwater-Inspired Colors

MSRP $12.99 and $13.99

For Daiwa’s latest color catalog and/or information on Daiwa dealers in your area, call Daiwa’s Customer Service Department at 562-375-6800 or e-mail inquiries to: The URL for Daiwa’s web site is

About Daiwa Corporation

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at