ST. CROIX ROD: Time to Triumph

PARK FALLS, WI – Casting for Recovery (CfR) exists to help bring emotional and physical healing to women in all phases of their personal battles with breast cancer. Since 1996, the not-for-profit organization has planned and executed over 800 retreats serving more than 11,000 women from all walks of life. The medicine? Fishing.

For women who have had surgery or radiation as part of their treatment, the gentle motions of fishing provide good physical therapy for increasing mobility in the arms and upper body. Fishing also provides an opportunity for mindfulness—a meditative exercise that brings calm and awareness to the present moment – which can be extremely helpful for health and healing. Camaraderie amongst women with mutually relatable circumstances delivers additional therapeutic benefits.

St. Croix Rod of Park Falls, Wisconsin firmly believes in the healing power of fishing. For nearly 75 years, the family-owned company has been guided by its unrelenting mission of handcrafting the Best Rods on Earth® that give anglers the upper hand on the water. Now, they’re lending a helping hand, too, and so can you.

Beginning at 7:00AM Central Time on Saturday, October 1, St. Croix Rod will start selling 500 Limited Edition Casting for Recovery St. Croix rods at Finished in Survivor Pink, these handcrafted, 7’, medium power, fast action Triumph spinning rods deliver versatile St. Croix performance in a wide variety of fishing applications. The rods will retail for $150 – inclusive of shipping costs for rods sold in the Continental US – and St. Croix will donate a full $100 to CfR for each Limited Edition rod sold. The campaign will continue through October 31, or until each of the 500 rods is sold.

It’s time to triumph. Help St. Croix Rod donate $50,000 to Casting for Recovery by purchasing a Limited Edition CfR Triumph rod beginning on October 1. “We’re very excited to offer individuals throughout our passionate angling community this unique opportunity to help support the important work of Casting for Recovery,” says St. Croix Vice President of Marketing, Jesse Simpkins. “Anglers who purchase these Limited Edition Triumph rods get an amazing fishing tool while knowing that $100 of their investment is going directly to Casting for Recovery to enrich the lives and healing of women battling breast cancer. It’s truly a win-win.”


Join the conversation and help St. Croix Rod bring awareness to Casting for Recovery on social media.

About St. Croix Rod

Headquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Best Rods on Earth” for nearly 75 years. Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major producer to still build rods entirely from design through manufacturing. The company remains family-owned and operates duplicate manufacturing facilities in Park Falls and Fresnillo, Mexico. With popular trademarked series such as Legend®, Legend Xtreme®, Victory Avid®, Premier®, RIFT, Imperial®, Triumph® and Mojo, St. Croix is revered by all types of anglers from around the world.