Southwick: Frabill Tops on Ice

Plano, Illinois – Southwick Associates, the nation’s premier outdoors market research firm, has announced the fishing brands anglers purchased most frequently in 2014. Results were compiled from the 15,685 internet-based surveys completed by panelists who volunteered to participate last year in Southwick Associates’ polls.

In 2014, anglers participating in the surveys said they purchased Frabill ice combos and tip ups more than any other brand.

“When it comes to ice fishing gear, Frabill is the brand anglers have trusted for over 70 years,” says Frabill Hard Goods Brand manager, Ryan Olander, who was humbled but not surprised by the recent findings.  “We make the gear that helps ensure a great experience on the ice by offering an unmatched range of products that perform exceptionally across multiple price points.  Our selection of ice combos and tip ups is the most comprehensive on the market, meshing a variety of technologies, styles and materials to create products for any budget, application or technique,” he continues.

Indeed, Frabill engineers and manufactures over 60 unique ice-fishing combos and 15 distinct tip up models to cover any ice-fishing situation – including the new Panfish Popper Pro Series, must-have combos for late-ice crappies, bluegills and perch. 

Frabill’s new Panfish Popper Pro Series is the latest iteration of Frabill’s best-selling ice rod combos – a six-year evolution resulting in an unmatched combination of value and performance, engineered and built to take care of business on the ice. Equipped complete with an ultra sensitive micro spring bobber and a smooth, infinite-anti-reverse reel, the series is engineered to maximize performance, strike detection and a solid hookset in any situation.

Frabill’s new Panfish Popper Pro series consists of a 24” Ultra Light Spinning Combo, 26” Light Spinning Combo, 30” Deadstick Spinning Combo and a 36” Hole Hopper Spinning Combo. Each unique setup features the same fishing-friendly blanks and actions as the previous Panfish Popper Plus, but with upgraded aesthetics and new custom reel seats with cork handle components. Each combo has an MSRP of $29.99.

[divider]AVAILABLE MODELS[/divider]


[divider]ROD FEATURES[/divider]

  • Solid fiberglass composite blanks
  • Equipped with an ultra-sensitive micro spring bobber
  • Blank-through construction
  • Custom reel seat with cork
  • Lightweight micro ice guides


[divider]REEL FEATURES[/divider]

  • 1-plus-1 ball-bearing reel
  • Infinite anti-reverse
  • Multi-disc, front-load drag
  • Chrome-plated, ABS spool
  • Sub-ZeroTM lube for smooth operation in coldest temperatures
  • Tapered drag knob for reducing line catch
  • L/R ambidextrous handle