SIMMS Urges Anglers to “Think Outside the Boat”

BOZEMAN, Montana – Simms Fishing Products heads into spring celebrating the advantages of wade fishing.

The campaign, Think Outside the Boat, highlights gear designed for anglers who live for the hikes that take them off the grid into their favorite pieces of water.

“A large percentage of anglers reach their destination on foot,” says Matt Millette, Simms Sr. Director of Brand Marketing. “We are excited to highlight the benefits of the on foot pursuit and the gear that facilitates such endeavors.”

Partnering with industry leader Vibram® and highlighting Simms’ Vapor Boot featuring Vibram’s Megagrip™ sole technology, the campaign urges anglers to explore their favorite water on foot.  Simms will also put an emphasis on other gear and accessories from their vast product line to prepare anglers for the season ahead.

During the months of April and May, Simms will highlight premiere wade fishing destinations around the world by teaming up with renowned fishing guides and anglers.  To begin the journey, Simms starts with a Featured Story based on a recent trip to the nearby Madison River in Montana.  The story is live now at SimmsFishing.com.

About Simms Fishing Products: Established in 1980, Montana-based Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories.  Simms’ new 60,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders.  The full line of Simms gear is available at specialty and large format retailers across North America as well as www.simmsfishing.com.