Charleston, SC – Shimano North America Fishing introduces five new colorways across three of its premium suspended jerkbaits: the World Minnow 115SP, Zumverno 95SP, and Zumverno 115SP MR. The new colorways combine Shimano’s proven BOOST CONCEPT lure technologies with an ultra-natural finish to trigger more strikes from wary gamefish. All three suspended jerkbait offerings now feature the highly anticipated Matte Perch color pattern, designed to replicate young-of-the-year perch, a primary forage base in top northern fisheries.
“Shimano is excited to introduce new color options to our celebrated jerkbait lineup,” says Bob Mahoney, Shimano Marketing Manager. “By combining proprietary technologies like FLASH BOOST, JET BOOST, and SCALE BOOST with a variety of baitfish-imitating patterns, anglers are now equipped to handle any conditions they encounter on the water.”
This 115mm suspended jerkbait has become a staple in Shimano’s lineup, delivering erratic side-to-side darting action to mimic fleeing baitfish. With Shimano’s FLASH BOOST technology, this jerkbait continuously emits a lifelike flash—even on pause—while its aerodynamic design ensures a long casting range. Diving 4-6 feet, the World Minnow 115SP is perfect for targeting fish at mid-range depths. Now available in three new colors—Matte Perch, Horned Minnow (limited edition), and Jalapeno (limited edition)—this jerkbait offers the ideal presentation for capitalizing on aggressive feeding windows in clear water conditions.
The compact Zumverno 95SP provides a deadly alternative for finesse presentations, making it the perfect choice when bass demands a smaller profile. Engineered with Shimano’s JET BOOST technology for enhanced casting range, FLASH BOOST for continuous lifelike flash, and SCALE BOOST for unmatched realism, the Zumverno 95SP now comes in Matte Perch to seamlessly match natural forage, enticing even the most pressured fish.
The Zumverno 115SP MR delivers a nose-down posture, making it easy to be seen on a forward-facing sonar screen, all while maintaining an erratic darting action. Its uniquely designed bill allows it to deflect off structures, making it a go-to choice for anglers targeting fish in and around hard cover. Diving to seven feet, this lure excels at reaching fish in mid-range depths. Now available in five new colors—Matte Perch, Macchiato, Wintergreen, Horned Minnow (limited edition), and Jalapeno (limited edition)—the Zumverno 115SP MR combines Shimano’s cutting-edge innovations with proven color patterns for exceptional performance.
Experience the power of natural forage imitation with Shimano’s new colorways—now available across all three premium jerkbaits, for more information about these new offerings and Shimano’s complete range of innovative fishing tackle, visit fish.shimano.com. To find a retailer near you, visit Shimano’s dealer locator. For more information on Shimano and the latest product releases, please contact Kade Gewanter at Kadegewanter@darbycommunications.com.
About Shimano North America Fishing
Since 1970, Shimano has been a global manufacturer of industry-leading fishing tackle systems built for anglers compelled by experiences on the water. Shimano designs, manufactures, and markets a deep lineup of angling-specific products focused on promoting health and happiness through the enjoyment of nature and the world around us. The company proudly maintains a portfolio of four consumer-preferred brands: Shimano, G.Loomis, Jackall, and PowerPro. You can learn more at https://fish.shimano.com/en-US or follow on social @fish_shimano_north_america/,@fishgloomis, @jackall_usa, and @fishpowerpro.
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