The simple device created to manage both line and fish is constantly evolving. Contemporary reels are intricate, stylish machines. They rival other tools of the fishing trade, often becoming heirlooms passed down from generation to generation, carrying with them the memories of a personal best or the beast that got away.

Celebrating 100 years of purposeful engineering and innovation, Shimano continues a legacy of transforming fishing experiences with five new reels that deliver strength, efficiency, durability – and confidence – every time anglers turn the handle. Introducing the redesigned Ultegra, TwinPower SW, TwinPower XD, Exsence and Calcutta Conquest.

First Look at Shimano’s New Reels

Ultegra is a feature-packed powerhouse that is the perfect choice for the multispecies freshwater or light tackle inshore angler seeking a nimble, versatile spinning reel. 

TwinPower SW is designed to dominate the offshore realm by seamlessly blending strength with durability. Now featuring Infinity Drive and Heat Sink Drag, TwinPower SW puts anglers in control during intense battles with hard-fighting game fish. 

TwinPower XD is the toughest model in Shimano’s Magnumlite lineup of spinning reels and is packed with premium technologies for the dedicated inshore angler. 

Exsence provides peak performance for inshore applications, striking an aggressive blend of technology and intelligent design while embracing the perfect balance of a lightweight feel and durability. 

Calcutta Conquest is the benchmark in smoothness, precision and pure power. With a classic appearance but loaded with the latest Shimano flagship features, the Calcutta Conquest is for anglers that demand the pinnacle of performance.