Rapala Names Rassat Outdoor Group as 2013 Sales Agency of the Year

MINNETONKA, Minnesota Rapala USA, a member of the Rapala VMC Corporation, the world’s leading fishing tackle manufacturer, has announced Rassat Outdoor Group of Maple Lake, Minnesota, as the company’s 2013 sales agency of the year.

Rassat Outdoor Group, an independent team of sales professionals with more than 150 years of combined experience, has been an important player in driving increased sales and creating valuable connections with Rapala’s retail and distributor partners in key markets throughout the Midwest. The company has also displayed a talent for finding innovative ways to merchandise Rapala and Respected Rapala Brands products.

“We’re thrilled to recognize Rassat Outdoor Group as our 2013 sales agency of the year,” said Travis Tuma, national sales manager at Rapala USA. “The company’s tireless enthusiasm and passion for the outdoor industry has helped us equip anglers across the country with Rapala and Respected Rapala Brands’ best-in-class products, in turn helping them catch bigger, better fish year after year.”

Rapala USA has also named Sam McSharry, salesperson at Rassat Outdoor Group, as the Rapala sales representative of the year for his success in the Wisconsin sales territory.

“It’s an honor to be selected as Rapala’s top sales representative for 2013,” said McSharry. “As an avid angler myself, I’m excited to have the opportunity to represent Rapala and the Respected Rapala Brands and look forward to continuing to build successful relationships with all of my accounts.”