Rapala Names Hammond Group Sales Agency of 2012

MINNETONKA, Minn. ¾ Rapala® USA, a member of the Rapala VMC Group, the world’s leading fishing tackle manufacturer, has announced The Hammond Group as the company’s 2012 sales agency of the year.

The Hammond Group, an independent sales team specializing in the complex sporting goods and outdoor product industries, has been instrumental in driving sales and fostering relationships with Rapala’s key retail partners.

“We’re extremely pleased to name The Hammond Group as our 2012 sales agency of the year,” said Zack Swanson, vice president of sales at Rapala USA. “The company’s enthusiastic sales efforts continue to help put Rapala and Respected Rapala Brands’ industry-best products in the hands of anglers across the country, further cementing Rapala’s reputation as the most trusted name in fishing.”

Rapala USA has also named John Foley, sales manager at The Hammond Group, as the Rapala sales representative of the year.

“I’m truly honored to be chosen as the top Rapala sales representative for 2012,” said Foley. “It’s a pleasure working with such a legendary brand. I – as well as the rest of The Hammond Group – look forward to continuing to build strong business and personal relationship’s with Rapala’s valued customers for years to come.”

Rapala was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala has grown from humble beginnings to become a market leader in the fishing tackle industry. The brand’s functionality and high quality are known by fishermen worldwide. Rapala maintains its strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries.

For more information on Rapala, please visit www.rapala.com or www.facebook.com/RapalaUSA.