Rapala Inducts Roger Neufeldt into Rapala Hall of Fame at Big Rock West Show in Las Vegas

Minnetonka, Minn.— On Tuesday, Jan. 6, Roger Neufeldt was inducted into the Rapala Hall of Fame during a ceremony at the Big Rock West Show in Las Vegas. Tom Mackin, president of Rapala USA, made the announcement with, “great pleasure and pride.”

Neufeldt began his career with Luhr-Jensen & Sons in 1979 as a delivery driver and warehouse employee. Within two years, his passion for the sport, gregarious nature and enthusiasm for working with anglers landed him an opportunity to travel the West in a Luhr-Jensen motorhome as a fishing instructor, seminar speaker and extension of the Luhr-Jensen factory.


Over five years, from 1981 to 1985 Neufeldt, in concert with regional pro-staff members, pioneered and solidified many of the fishing techniques anglers take for granted today. With a passion for trout and emerging kokanee fisheries, Neufeldt became a regular at marinas across the region, sharing his knowledge and forging lasting relationships with anglers and shop owners alike.

Within Neufeldt’s travels, concepts of lake trolls and dodgers, trolling thin bladed spoons, and vertical jigging for trout and kokanee exploded.

Fishing guide Herb Good recalls, “Odell Lake was full of big lake trout and everyone used to just deep troll for them. When Roger came through and worked with the anglers there, they killed them vertical jigging. Before Roger, no one was jigging for those lake trout. It was the same for jigging kokanee, there may have been a few guys here and there, but Roger and Luhr-Jensen put those techniques on the map.”

With success comes increased responsibility, and quickly Neufeldt transitioned from promotions specialist to regional sales manager with responsibilities for 47 out of 50 states. Again, it was Neufelt’s genuine care for anglers and tackle shop owners that was key to his success.

“Roger will be remembered in this business for his honesty and integrity,” said Kelly Reichner of Fisherman’s Marine & Outdoor in Portland, Oregon. “He is a top notch individual.”