ORLANDO, Florida – PRADCO Outdoor Brands was named Walmart’s Supplier of the Year for Hardlines in the Promotion Category on Friday, March 14, 2014.
POB’s Fishing Division worked with Walmart buyers to implement a fishing lure promotion in more than 4,000 stores in 2013. Lures from fishing brands such as Arbogast, Heddon, Bomber, Cotton Cordell, Rebel and Yum were made available in canoes, boats, coolers and other merchandising units at a tremendous value to drive unit sales last April and May.
POB was also nominated for overall Walmart Supplier of the Year in the Promotion Category.
The promotion focused on products that were not available on the side counter and were designed to drive sales during the opening to fishing season.
Accepting the award on behalf of POB were Don Wilson (Walmart Account Executive), Bruce Stanton (Fishing Division General Manager) and Ron Ten Berge (POB President and General Manager).
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