Plano Gives Jeff Gustafson An EDGE

Grand Prairie, TX – Bassmaster Elite Series Angler Jeff Gustafson spends a lot of time on the road. Plano® gives him the EDGE™ he needs to stay competitive wherever the tournament trail takes him.

“Whether we’re at Lake Fork fishing for giants or up North fishing for smallmouth, I’ve got it all in here,” says Jeff “Gussy” Gustafson, who’s been fishing bass tournaments since he was 10. Traveling long distances from his home in Canada means he has to take it all with him, and the oversized Plano EDGE Plastics box lets him keep everything secure. “I keep everything in this EDGE bulk box where it’s dry, sealed, and protected.”

Gustafson fills an EDGE 3600 Terminal box with hooks and uses a label maker to label each compartment on the DuraView™ crystal-clear polycarbonate lid. He stores extra packs of hooks in the base of the EDGE Plastics box. Since the EDGE 3600 Terminal box is slightly smaller in length and width than the EDGE Plastics box, it fits nicely inside.

“Like most people that fish for a living, I’m picky about my hooks,” says Gustafson. Gussy changes his hooks to match the conditions, which means he carries a lot of different sizes and styles. He trusts Plano’s Dri-Loc® O-ring seal to keep water out, and the Water Wick™ packets to absorb any moisture that manages to sneak in. Rustrictor™ technology delivers 360 degrees of rust-prevention for anything stored in the revolutionary tackle storage system. “Inside this box, I’ve got a whole pile—every size treble hook you could ever imagine.”

Other features that keep Gussy in the winner’s circle include the EZ Label™ system that permits the quick identification of contents. A DuraView crystal-clear polycarbonate lid let’s Gustafson see what’s inside each box without opening it, though that task is easy enough, thanks to the one-handed latch.

“In these boxes, my tackle is going to stay dry, rust-free and protected,” says Gustafson. “That’s my EDGE. What’s yours?”

The Plano® EDGE™ Features that Jeff Gustafson Counts on to be the most efficient are:

  • Water Wick™ dividers to keep interior dry
  • Dri-Loc® O-ring seal maintains waterproofing when closed
  • Rustrictor™ technology delivers 360 degrees of rust-preventative protection
  • EZ Label™ system for quick identification of contents
  • DuraView™ crystal-clear polycarbonate lid
  • One-handed latch design


PLANO FISHING IS PROUD TO BE THE GO-TO FOR OUTDOOR STORAGE SOLUTIONS WITH MORE THAN 65 YEARS OF HISTORY TO BACK IT UP. Since 1952, when Warren “Pete” Henning returned from a Florida fishing trip with the desire to improve the tackle box, Plano has become the standard in modern tackle boxes and storage solutions. Over the next 65 years, the Plano brand has found its way into the hearts and hands of four generations. Today, there’s a four in five chance that if you own a tackle box, it was made by Plano. There are many reasons consumers faithfully choose Plano, including quality, durability and innovation, but our favorite is, “It’s what my dad always used.” We take care of you by taking care of your gear. Thank you for trusting us to PROTECT YOUR PASSION.

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