On-Water Performance And Style With New Joya And Rockaway Sunglasses From Smith

PORTLAND, Oregon – From fly rods to flats fishing, the new Joya and Rockaway sunglasses offer unmatched performance, high style, integrated security and extended comfort for the best days on the water.

Both frames – comprised of Evolve™ bio-based material and featuring 6-base designs – are differentiated with the Joya offering a cat-eye flare and the Rockaway showcasing a subtle rounded lens shape. Withing each of the stylized frames lies performance-driven details including thick temples that block sidelight glare, self-adjusting spring hinges, and non-slip megol nose and temple pads that gently adhere to the face when reacting to perspiration and moisture to stay on the face. The Joya and Rockaway also include Smith’s proprietary and adjustable PivLock™ eyewear retainer, a cleverly designed leash that makes attaching (and detaching) to the sunglasses both simplified and secured to minimize losing them off the side of a boat or into a stream. The premium nylon coated cable leash is also adjustable to personalize fit.

Smith Joya

Offered exclusively with ChromaPop™ lens technology and RX compatible, the two new styles are available in highly scratch-resistant ChromaPop Glass and ChromaPop polycarbonate polarized lenses designed to cut glare while enhancing contrast, definition, natural color and unmatched clarity to see more detail even on the brightest days. Providing 100% UV protection, each lens option features a smudge and moisture resistant coating for easy cleaning and clear optics, plus a backside anti-reflective coating to minimize glare.

Smith Rockaway

The all-new Joy and Rockaway frames (MSRP $199-259 depending on lens) include a hard case and microfiber storage/cleaning bag and are available now worldwide select retailers and online at smithoptics.com.

About Smith

Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 56 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at smithoptics.com.