New Rat-L-Trap Colors, Echo Squarebill and more hit ICAST…

ORLANDO, Fl— “As we continue to be the #1 manufacturer of hard-baits that are Made in the USA, said Richard Broadwell, National Sales Manager of Bill Lewis Outdoors, the company behind Echo, Rat-L-Trap and Rocket Bobbers, “our steady sales growth tells us that our customers still demand a quality made product at a reasonable price.Bill Lewis Outdoors proudly works hard to meet this demand and strives to produce the best brand of products that fishermen deserve when spending time on the water.”

To that end, Bill Lewis Outdoors is overseeing the ICAST debut of several new products to its lines.


1.     Echo 1.75 Squarebill Crankbait – Although introduced on the market in late February of this year, the Echo 1.75 has already proven to be a winner among tournament and weekend anglers from California to Florida.  Combining low and high pitch sound chambers and SuperNatural™ color patterns, the Echo 1.75 is redefining the squarebill look and sound.  Available in 15 of Echo’s top selling colors!    


2.     Rocket Bobber – The most sensitive, durable and longest casting bobber on the market today, these bobbers are backed with a lifetime warranty.  Available in three sizes to cover the gamefish, panfish and ultralight fishermen, and also an excellent choice for children.

3.     ¾ oz. Mag Knock-N-Trap – With the success and demand of the ½ oz. Knock-N-Trap, Rat-L-Trap has listened to their customers to produce a larger size.  The ¾ oz. Knock-N-Trap packs the same hard-driving, low-frequency knocking pitch that will produce fish-catching action on many species of fish.  Available in 8 colors.


4.     8 New SuperNatural™ Colors – The SuperNaturals™ continue to be the hottest color series we offer.  With laser precision imaging that allows for just the right accent colors, these patterns have worked their way up onto our top/ best-selling colors list.  

Bill Lewis Outdoors is located at ICAST Booth #2136.