The Market Wrap, Check Out This Week’s New Products

Each week, Fishing Tackle Retailer strives to provide you with the most comprehensive knowledge of new products for your store shelves. Here, you can catch images and descriptions of those products before you decide to pick up the phone and start moving them. 

[divider]Gary Yamamoto[/divider]



Gary Yamamoto Custom Baits is well-known for producing innovative plastics with an unbeatable life-like action in the water. Our new Heart-Tail Swimbait is no exception. In incredibly versatile style of lure; fish it deep on a jighead, swim it Texas-rigged in the grass, or on the back of a swim jig or chatterbait. It’s compact profile encourages fish to inhale the whole bait, discouraging short-strikes.

This bait’s wide body makes it ideal for buzzing on the surface over lily-pads and thick vegetation. It’s unique, heart-shaped paddle tail, produces a big side-to-side vibration that displaces a ton of water, and it’s extra-large hook cavity was designed for better hook penetration.

Contact: Heidi Roth, Pro Staff Coordinator 1-800-645-2248

[divider]Haggerty Lures[/divider]



Haggerty Lures is pleased to announce the debut of the Haggerty Hellraiser Sculpin Bugz. Available in a variety of sizes and colors to target specific fish including Bass, Trout, Salmon and Steelhead.

Jigs are sized from 1/16 ounce with a #2 hook to 3/8 ounce with a 2/0 hook, including an option to upgrade to a 2x strong Mustad hook for Salmon /Steelhead.

Flies can be made both weighted and unweighted, currently offered in size #8, #6, #4. As always, the Haggerty Hellraiser is made to order, custom work is available upon request.

Contact: Lori Haggerty,, 610-373-1368.



Just in time for Christmas, Fishouflage adds to its growing line of women’s apparel, introducing the new Women’s Performance Scoop Tee. This casual, yet sporty and figure-flattering tee is woven with high-performance birds-eye polyester for a casual yet shapely look and comfortable feel.

Available in popular Bass, Walleye and Redish, the Women’s Performance Scoop Tee features Fishouflage patterned sleeves and boasts tasteful fish-accents artily located above the bottom hem.

 Available now at in sizes Small thru 2XL.



Costa’s new Cortez frames are another outstanding addition to the eyewear giant’s lineup. You can see a full breakdown of the Cortez here. The Cortez takes the cake for our hottest new product on Twitter this week and consumers responded well to its design.

Costa’s Cortez offers a large fit with a bold wrap shape, meant to block glare from entering from the sides. The linear venting system alleviates lens fogging, and the temple tips feature open slots for a retainer cord.

If you would like to be a part of next week’s FTR Market Wrap, submit your new product information with photos to our digital editor: