COLUMBIA, S.C. – Walleyes have met their match with the all-new Berkley Rawler and Bladed Rawler, purpose built for perfect, slow-turn crawler presentations. Optimized for forward-facing sonar, this first-of-its-kind jig lets anglers place a crawler precisely in front of roaming walleyes. It’s just as effective when casting or dragging around structure and slowly working it like a traditional crawler harness, letting the bait’s unique action do the work and trigger strikes.
At the heart of the Rawler Jig is a sleek, hydrodynamic lead-alloy head integrated with a compact stainless-steel ball-bearing swivel. This design minimizes tangling, maximizes casting distance, and keeps the bait tracking true, even at slow speeds. The Rawler is tipped with Berkley’s all-new Fusion19 helical hook, engineered for effortless rigging, flawless spinning action, and secured by a collapsible fluoro-pronged bait keeper that locks both live and Gulp! crawlers in place.
For anglers who demand even more flash and attraction, the Bladed Rawler Jig takes innovation one step further. Its hollowed-out head conceals the swivel for clean casting performance, while a stainless-steel wire and quick-change clevis allows anglers to swap Colorado blades on the fly. Whether it’s dialing in unique color combinations or adjusting size and thump to the fish’s preference, the Bladed Rawler offers limitless customization without sacrificing control.
“The Rawler and Bladed Rawler were specifically designed as a finesse crawler presentation for targeting finicky walleyes,” said Chris Seylar, Assistant Product Manager for Berkley. “We’ve built them to cast far, fish clean, and perform flawlessly with forward-facing sonar. Add in the new helical hook and Gulp! compatibility, and anglers finally have the complete system for precision crawler fishing.”
BERKLEY RAWLER JIG – KEY FEATURES:
- First of its kind jig to offer a simple and clean, castable slow-turn crawler presentation
- Optimized for use with forward-facing sonar
- Hydrodynamic lead-alloy head
- All-new Fusion19 helical hook rigs with collapsible fluoro-pronged bait keeper
- Integrated, ultra-compact stainless-steel ball-bearing swivel
- Custom swivel-head design
Size: 1/4oz • 3/8oz • 1/2oz • 3/4oz
Colors: Anti-freeze • Blue Chrome • Firetiger • Fish Head • Black Gold • Packer Pumpkin • Matte Black • Nightcrawler • Orange/Chartreuse • Just Lead • SKOL • Pearl White
MSRP: $5.99
Available: September 2025
BERKLEY BLADED RAWLER JIG – KEY FEATURES:
- First of its kind jig to offer a simple and clean, castable slow-turn crawler presentation
- Optimized for use with forward-facing sonar
- Hydrodynamic lead-alloy head
- All-new Fusion19 helical hook rigs with collapsible fluoro-pronged bait keeper
- Integrated, ultra-compact stainless steel ball-bearing swivel
- Custom swivel-head design
- Quick change blade clevis allows for in-boat customizations
Size: 3/8oz • 1/2oz • 3/4oz • 1oz
Colors: Anti-freeze • Gold • Bloody Gold • Blue Chrome • Firetiger • Flashy Fish Head • Hot Chub • Nightcrawler • Packer Pumpkin • Pearl White • Perch • Pink Tiger • SKOL • Straight Chrome
MSRP: $7.99
Available: September 2025
For more information on the Berkley Rawler & Bladed Rawler Jig, visit berkleyfishing.com
About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.
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