Mystery Tackle Box Partners with Berkley

CHICAGO, IL – Mystery Tackle Box, one of the most effective and innovative marketing companies in the fishing industry, has partnered with Berkley, one of the largest tackle manufacturers in the world, to develop a unique Mystery Tackle Box featuring 100% Berkley products. This exclusive Berkley takeover box replaces Mystery Tackle Box’s March Bass Box assortment with items from Berkley’s impressive line-up of brands like Gulp!® Alive!™, Powerbait®, Trilene® and Havoc® Bait. The Berkley brand is also well represented by a custom logoed box and Dibble Digest content which provides tips for using the enclosed Berkley products.

“We chose to partner with Mystery Tackle Box on this special initiative because they are unmatched in their ability to introduce thousands of anglers to new brands and products each month through product sampling,” said Josh Silva, Berkley Brand Marketing Manager.

“We’re very excited about this special initiative with Berkley,” explained Mystery Tackle Box Founder Ross Gordon. “We’re committed to help all our partners promote their products and to help anglers discover new products which make fishing more fun and more productive. It’s a win-win for the fishing industry.”

With a subscription to Mystery Tackle Box, anglers discover new baits and lures from the top brands in the fishing industry. The contents vary each month offering a great way to try different products and learn new techniques. Beginners and avid anglers will be pleased with the monthly assortment of high quality fishing products – never knock-off products. Every Mystery Tackle Box includes 5-7 products a month on average. Each box includes an issue of the Dibble Digest, Mystery Tackle Box’s monthly fishing magazine with detailed information about each product, informative articles and tips from the pros. Also included is a unique link to the Mystery Tackle Box website where you can watch videos, read product reviews and learn different rigging options for each of the products in your Mystery Tackle Box.

Mystery Tackle Box has an extremely large footprint in the industry with 205K Facebook fans, 26K Instagram Followers and hundreds of thousands of blog views. Learn more at or call 866-825-9301.

[divider]About Mystery Tackle Box[/divider] is a monthly fishing tackle subscription service allowing customers to receive a customized box of fishing lures based on their fishing preference. For $15 a month, Mystery Tackle Box will send you over $20 in fishing lures and tackle from some of the largest and most innovative brands in the industry and shipping is free. It’s a fantastic way to discover new products and expand your comfort zone on the water. All boxes include detailed information about the contents along with tips on how to best use them. Mystery Tackle Box also makes for an exciting gift for the angler in your life!


[divider]About Berkley[/divider]

You have a passion for the sport. And so do we. That’s what’s made us the world’s leading fishing tackle company. Passion. Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport.

At Berkley, our goal remains surprisingly simple – to make fishing fun and help anglers everywhere to Catch More Fish! Our leading edge technology has resulted in performance advances in fishing lines, soft baits, hard baits, fishing rods and terminal tackle. Visit