Mustad’s heritage in the development of the highest quality fishing hooks is a testament to the Norwegian brand’s unwavering commitment to quality, craftsmanship, and innovation. From humble beginnings in 1877 making hooks by hand to becoming a global leader in hook design and manufacturing automation, Mustad’s legacy is built on a foundation of excellence.
Anglers around the world rely on Mustad hooks for that all-important connection to the next bite. Throughout the history of sportfishing, Mustad has made significant strides in the advancement of hook material—they pioneered the use of high-strength carbon steel, resulting in hooks that are remarkably strong, yet incredibly thin, without risk of them dulling or rolling over. Today, Nor-Tempered high-carbon alloy wire provides the ideal balance of metal hardness, rigidity and thinness to reduce flex, aiding in faster penetration, and helping get more fish to the boat than ever before.
A foundation of premium technologies supports the innovations and design initiatives encompassing all-new AlphaPoint® 4.8 technology. Complementing the strengths of Mustad’s existing premium UltraPoint® 4.3 needlepoint with state-of-the-art, three-stage Opti-Angle sharpening, which is credited with numerous Bassmaster Classic victories and many IGFA World-Records, AlphaPoint® delivers an even sharper and slimmer hook point that is 4.8 times the wire diameter. The elongated and shallower point section allows for deeper and faster hooksets, converting the slightest pressure into efficient penetration.
AlphaPoint® 4.8 is a revolutionary addition to Mustad’s legendary lineup of fresh and saltwater fishing hooks, showcasing their dedication to innovation and continuous improvement. Designed to meet the evolving needs of modern anglers, AlphaPoint® yields a chemically sharpened needlepoint that outperforms all others.
Meticulously crafted to suit specific fishing conditions and diverse tackle demands, AlphaPoint® hooks will be offered in many styles and sizes. With a unique offset that maximizes efficiency for a high hookup-to-land ratio, the AlphaPoint® Assault Tactical Wide Gap 2X (38122AP-TX) hook covers a multitude of bait options and fishing styles. The design features a more distinct bend than your standard round bend offset hook, giving large and thick soft plastic baits the ability to collapse against the hook shank to promote better hooksets.
A perfect choice for upgrading stock hooks on hard baits, the AlphaPoint® Triple Grip Short Shank 2/0 treble (ITG76) hook features a modified design that creates a wider gap than similar-sized round bend trebles. Its tapered eyelet easily slips between split rings and the thin-wire hooks allow baits to track true while delivering improved hook-up ratios.
For an artificial lure that lacks modern thrills, jigheads are extremely versatile and can be fished in numerous manners throughout the water column. Swimming a traditional jig around heavy cover is a decades-old technique for fooling big bass, and the A-Tak Swim (AJIG03-TX) jig will be made available in 1/8, 3/16, ¼, 3/8, and ½-ounce sizes. When fish become finicky on high-pressured lakes or rivers, finesse techniques reign supreme. Mustad’s Ned and Shakey Head AlphaPoint® hooks round out the new tactical bass jigheads allowing anglers to fish small baits on light line.
A complex approach to catching saltwater gamefish that can’t be caught otherwise, slow-pitch jigging requires an intricate collection of tackle and an intimate understanding of all components involved. Everything must work in unison to be effective in this arena, and the all-new Mustad 2/0 Ruthless Slow Flash assist (A-Assist4) hooks with AlphaPoint® 4.8 technology are the final piece of the puzzle helping anglers to connect with a wide array of species across demanding fisheries worldwide.
Strong knots and sharp hooks are critical components to successful sportfishing in dynamic saltwater environments. Whether pitching live baits to snook, cobia, tuna, or striped bass, the snell knot provides a directional pull that is superior in its ability to influence effective hook sets. Mustad’s Hoodlum® Up Eye (10819AP) hook is designed for fishing live baits with a snell, putting the needlepoint exactly where it needs to be with a simple sweeping hookset.
Within the expansive range of J-hooks, one particular pattern that enjoys widespread popularity across various sizes is the octopus hook. Featuring a rounded shank and offset bend, octopus hooks are great live bait hooks for saltwater gamefish, but they are also popular with freshwater fishermen who have a penchant for drop-shot fishing. The defining characteristic of octopus hooks is a point that’s curved toward the direction of the eye, with many octopus hooks also featuring a tapered-up eye that’s suitable for snelling. The AlphaPoint® Notorious (10019AP) is available in size no. 6 to 6/0.
Extending a legacy of exceptional performance incorporating the knowledge and manufacturing innovation that only Mustad can apply, the new range of AlphaPoint® hooks optimize hooking efficiency, empowering anglers with technology and technique-focused designs providing superior sharpness.
Mustad has led the global hook market since 1877. Mustad’s mission is to create a comprehensive multi-brand company that leads the fishing tackle industry, while focusing on innovation, employee and customer satisfaction, and sustainability. With the addition of TUF-LINE and LIVETARGET, Mustad continues to solidify its position as a complete sports fishing brand family.