IN THIS ISSUE
Tons of New Gear
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Beyond the Livewell: New Live Bait and Accessories

Live bait and accessory trends for fishing tackle retailers covering insulated transport containers, smart livewell systems, and specialized terminal tackle from Atlas Mike's, Bride Buddy, and DMF Bait with MSRPs for retail buyers.

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Must-Stock Boating Accessories Making Waves

Boating electronics and safety accessories for saltwater, freshwater, and multi-species retailers featuring Garmin chartplotters and MOB detection with MSRPs and dealer information.

Tools of the Trade — Featured Brand

Lazer Sharp

Lazer Sharp jigs are built on a hook backed by more than a century of Eagle Claw hook-making expertise. The April 2026 feature covers the new Lazer Sharp jig lineup anchored by the Pro-V Bend hook with twin talon keeper, designed for freshwater retailers seeking consistent performance across species and price points. Contact dealer manager Daniel Bennett at dbennett@eagleclaw.com for placement and seasonal positioning.

Walleye River Jig Tungsten Pill Head Jig Underspin Jig Eagle Eye Jig
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Small Gear, Big Impact: Must-Stock Terminal Tackle

Terminal tackle for fishing tackle retailers covering dropshot rigs, weighted leaders, and bladed accessories with strong margins and impulse sales potential, featuring Eagle Claw.

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New Wire Wonders

New wire bait offerings covering spinnerbaits, buzzbaits, and bladed jigs with retail merchandising strategies, featuring Berkley, Blue Fox, Great Lakes Finesse, and Vibros with MSRPs.

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The Latest in Fly Gear

Fly fishing gear for specialty retailers covering rods, lines, waders, and technical apparel from St. Croix Rod and G. Loomis with retail pricing.