A blue and purple streak darts by, invisible to some eyes, but brilliant to Mr. Bass. He knows that dart, that flash in the water. And if you’re a big bass waiting in ambush, you know it’s your time to strike. It’s time, you think, for a blueback herring dinner.
Quickly you attack, and quickly you’re ambushed in your moment of decision. A few adrenaline-pumping minutes later and you’re being hoisted high into the air at the end of a line. Evidence of your folly is spinning into cyberspace on some angler’s Instagram account. Evidence of the angler’s success is locked in your mouth … a 201 silver/blue blueback herring swimbait from LIVETARGET lures.
On Instagram, the angler beams, “Just caught my first five pounder! #fishinglife #winning.” Then it hits you — you, the big bad voodoo daddy of these here waters were hooked by a novice.
But you swore that herring was real. Everything lined up…the movement, the shape and especially those blue and purple streaks zooming past. So how did this weekend warrior do it? By arming himself with the right bait and the right presentation from livetargetlures.com.
If you’re an angler, the website offers one of the most easy-to-use lure resource tools on the planet. Forget the drawn out stories— LIVETARGET has created a way to pinpoint exact lure selections from its 750-plus lure catalog for your next fishing trip in just a few seconds. It’s called “What’s Your Target?” and is just one part of a recently redesigned website. And it’s seriously great because it lets the viewer select lures based upon user selected criteria: by forage type, technique style, gamefish targeted, or depth zones….even multiple criteria.
What’s Your Target? works for both freshwater and saltwater tackle, and thanks to a modern, responsive web design it works equally well on both desktop and mobile platforms. That means whether you’re window shopping at the office or an angler on the go looking for some last-minute trip planning, LIVETARGET’s website is geared to help you “Match the Hatch” with ease. You can even pinpoint local stocking retailers when you are at unfamiliar destinations.
“Match the Hatch is the core mantra of LIVETARGET,” says company marketing manager Gary Abernethy, who helped organize the development of the new website. “We don’t just mean the accurate colors, we mean the actual shape and the detailed anatomy of each unique forage species.”
Abernethy says the company— which has won ICAST Best in Show lure awards in five of the past six years—was founded on the mantra, and their new website is specifically designed to make it easier than ever for anglers to do just that. “If you aren’t familiar with a lure,” he says, “you can look it up and do detailed research on it with great, granular detail. You can see high resolution images of the bait, see all the color and size options, you can see a techniques guide on how to fish it, you can even watch an in-water video of it or see recent articles written about each specific lure. The website is educational and visually striking, and intended to be a research resource for both anglers and retailers.”
That’s the difference between the website LIVETARGET is serving up versus so many other lure company pages. What LIVETARGET has created is not only a working, mobile encyclopedia of their catalog, but also a stellar selling tool for local tackle stores.
Abernethy knows that most stores cannot carry 750 LIVETARGET SKU’s, but with “What’s Your Target?” retailers can help determine the perfect selection of lures for their store quicker than ever before. With “What’s Your Target?”, customers can educate themselves on how to select the right lure family in seconds. And that education helps them catch more fish, which helps bring them into your store, which comes full circle when someone catches their first five pound bass on a 201 silver/blue blueback herring swimbait, or whatever lure next meets its perfect match.
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