US brand house PRADCO continues to grow as the company has appointed its third key executive in the last six months – Jeff Kisling, named as vice-president of supply chain.
For the last 10 years, Jeff served as the vice-president of North American logistics and services for Pure Fishing.
Ron Ten Berge, PRADCO Outdoor Brands president and general manager, said: “Jeff’s experience with worldwide customer supply chains in the outdoor industry is vital to the growth of all of PRADCO’s hunting and fishing brands.
“He brings innovative solutions and a proven track record of success to customer-focused supply-chain disciplines, and that’s essential to our future success.”
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