Johnson Outdoors Products Now Available at Big Rock Sports

Graham, NC – Big Rock Sports is partnering with Johnson Outdoors, one of the premier manufacturers of fishing and marine products. Johnson Outdoors brands include Minn Kota®, Cannon®, Humminbird® and LakeMaster®.

“We are excited to be working with Johnson Outdoors,” said Dave Martin, Big Rock’s Fishing, Camping and Marine Division President. “They carry some of the best brand names in the industry, and we believe this partnership will be beneficial to all of our customers.”

Dave Duffin, Johnson’s Director of Sales, North America, echoed Martin’s sentiment.

“Johnson Outdoors Marine Electronics, Inc. values our trade partners and consumers and we are committed to delivering innovative, quality products that boaters demand. As we review our go-to market strategy for the brands Minn Kota, Cannon, Humminbird and LakeMaster, we see an opportunity to better serve the dealer and the consumer,” Duffin said. “Effective immediately, we have once again pursued North American sporting goods distributor Big Rock Sports for program participation and sales of Johnson Outdoors Marine Electronics, Inc. products in the US and Canada.”

Big Rock Sports is dedicated to supplying outdoor sporting goods retailers with the best brands and the widest selection of products in the industry. Partnering with Johnson Outdoors allows us to better support retailers.

Dealers can find Johnson Outdoors products-as well as their sales representatives-at the upcoming Big Rock Sports Dealer Shows.

Big Rock Sports, LLC, is an outdoor sports wholesaler, service provider and business partner to the retail market. The company is international in scope, regional in focus and local in relationships. Big Rock services over 15,000 retailers internationally with a direct sales force who represent over 1,200 manufacturers.