Veteran Angler and Media Guru Offers Expert Content for Fishing Brands

DeLand, FL. — Since founding Millennium Promotions, Inc. in 2001, Joe Balog has worn a lot of hats. National tournament competitor, lecturer, guide. Then writer, broadcaster, social media specialist and pro-staff director.
“I’ve never had much luck explaining to people what I do,” Balog laughed. But, when it comes to the fishing industry, it’s a little bit of everything.
Through the early 2000’s, Balog achieved major success and national exposure as a premier Great Lakes angler. His specialty, however, lied as much in media relations as it did in catching fish. Later, Balog became engaged in the retail side of things, heading up marketing duties for a hardcore tackle brand, as well as launching his own lure company.

Additional experience came in the form of photo and video shoots, a stint as an online editor for a major hunting site, and content contributions all across the outdoor market.

Today, Balog puts his experience to use where, along with partners, he’s providing everything a brand needs to increase its presence and maximize gain on investment. His Millennium Promotions company is recognized as a premier partner for increasing the unique branding that’s so important to the fishing market. “We’re hardcore anglers, that’s the first key to it” Balog said about the traits that make up the Millennium crew. “Personally, I’ve been on all sides of the pro fishing equation. I know what makes everyone’s job run smoothly in that sector, and I bring that to the table.”

Making things run smoothly is Millennium’s specialty. A dynamic business by trade, Millennium has morphed into a company specializing in today’s most important promotional platforms, namely imagery and social media presence, as well as pro-staff investments.

Because of Balog’s diversity, he’s uniquely qualified to provide the transition between factory and field. “We’ve engaged Millennium Promotions to help leverage Z-Man’s considerable investment in its pro staff, and this partnership has paid off in a big way,” said Z-Man Fishing’s president, Daniel Nussbaum.

“Joe brings a fresh perspective regarding how each of our team members can best contribute, and has organized photo and video shoots with our team, methodically gathering a tremendous amount of content that is always delivered to us in a logical, organized manner,” Nussbaum added. “His attention to detail and efficiency allows for quick turnaround time on our end and has enabled us to significantly increase the amount of content we’re pumping out.”

Nussbaum sums up the biggest perk of doing business with Millennium: Worry-free content. In the case of imagery, everything Millennium creates is done from the perspective of expert anglers. And marketing a pro-staff is second nature, as Balog and crew have been on the inside for over two decades.

Today, Millennium Promotions finds itself expanding beyond the bass market, providing content for brands in both fresh and saltwater, with vast experience in each. They’re available for just about any job, and can walk you through a marketing plan specific to your brand. As its website indicates, Millennium Promotions is already familiar with the key points of your products. Because they already use them.

For more information on all the services offered by Millennium Promotions, Inc., and to see a sample of their work, go to, or e-mail Joe Balog at