Industry Veteran Launches Agency to Help Outdoor Brands Leverage 25 Years of Marketing Leadership and Experience

BIRMINGHAM, Al – Industry veteran John Skrabo announced his departure from PRADCO Outdoor Brands to reintroduce his original marketing agency, Adventure2, in Birmingham, Alabama. The former Vice President of Marketing for four hunting brands and nearly 20 fishing brands said his agency will offer consulting services, including acquisition, brand strategy, market research, media buying and public relations.

John Skrabo
John Skrabo

Skrabo, an executive for some of the industry’s leading outdoor brands including Moultrie, Summit, Knight & Hale, Code Blue, Rebel, BOOYAH, YUM, Lindy, Bomber, Heddon, Arbogast, Bassmaster, Bad Boy Buggies and Realtree, is returning to his roots with the re-launch of Adventure2.

“I have been blessed to be part of such a great industry over the past 25 years.” stated Skrabo. “As the industry continues to change and evolve, I look forward to putting my years of experience to work for my clients.”

Skrabo began his career in the outdoors in the magazine world, serving as associate editor of Petersen’s Bowhunting, editor of California Angler magazine, and Fishing & Hunting News after graduating from University of Oregon where he majored in journalism and advertising. He is a third generation hunter and fisherman, and an accomplished bowhunter.

“I felt as if the timing was right for me to leverage my vast outdoor network,” Skrabo said. “If companies are looking to raise awareness, increase brand equity and get new products to retail, Adventure2 can help.” Skrabo can be reached at