BIRMINGHAM, Ala. — Bassmaster has launched a new initiative called Live Smart, Fish Smart, along with the social media hashtags, #livesmart #fishsmart, designed specifically for life in these unsettling times.
What’s this all about?
With states enforcing more and more restrictions daily, many in our great nation are holed up at home. There’s no doubt we’re worried about COVID-19. But those of us with a passion for the outdoors are searching for ways to stay connected to the things we love.
“At Bassmaster we’re also seeing this as a unique time to return to our roots, focus on our families, and to do some things we may not have had time to do in the past, such as teaching basic fishing skills to our kids,” says B.A.S.S VP/Editor Digital Jim Sexton. “You don’t necessarily have to be on a lake to do that. A living room, garage or backyard will work too. We’ll share videos and activities that will help you do just that. I’m looking forward to a video of Carl Jocumsen teaching the basics of bank fishing.”
“We also want to stay connected to our broader families,” he continues. “The Elite anglers as well as the anglers in all our series. They are sending us videos showing what’s going on with their families, what they are doing during this time of social distancing. For Classic Champion Hank Cherry, it was giving blood at the Red Cross. For Chad Morganthaler it was dry-walling a closet. We’ll share these videos on Bassmaster.com and on our social media channels.”
To participate, anglers can post a photo on your favorite social channel and use the hashtags, #livesmart #fishsmart #bassmaster.
The team at FTR encourages those who are able to safely fish to keep social distancing practices at the forefront of their plans. That means sanitizing fuel pumps and hands before and after use. That may mean going alone. It may mean taking separate boats or bank fishing or kayaking. After all, it’s not enough to stay six feet away from your fishing buddy just while you’re fishing—you’ve got to consider the ride to the ramp and the close quarters blastoff to the fishing hole as well.
If you’re still able to go fishing in these times, it’s not a bad idea to follow the lead of B.A.S.S. and #fishsmart.
Discover more from Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry
Subscribe to get the latest posts sent to your email.
