Holly Rush appointed new CEO of Costa

Daytona Beach, FL Costa Del Mar, the fastest growing US sun brand, is announcing the appointment of Holly Rush to the position of CEO effective April 25, 2016. This communication follows last month’s retirement announcement by Chas MacDonald, current President & CEO.  


“Holly possesses a dynamic leadership style that fits well within the Costa culture. She has a great passion for building high performance teams and developing big brands,” said Eric Thoreux, President of the Sun and Readers / Photochromics division of Essilor, Costa’s parent company. “She has both the strategic vision and operational know-how to drive results that will lead Costa to its next stage of growth globally. We are excited to have Holly contributing to Essilor’s mission, Improving Lives by Improving Sight, in a world where 7.2 bn people need to protect their eyes from the sun. ”

Holly’s 25-year career spans the Luxury, Beauty and Consumer Goods markets, where she held key leadership roles at companies such as Duracell/Gillette, L’Oreal and most recently, Luxottica. Holly joined the Eyewear Industry in 2011 as Senior Vice President of Sales for Luxottica and was subsequently promoted to President of Wholesale North America in 2014.

She was named one of Vision Monday’s Most Influential Women in Optical (2012) and in 2015, received the Visionary Award from the Foundation Fighting Blindness. She is a passionate speaker on Leadership and Professional Development and was the keynote at the Optical Women’s Association event at Vision Expo in 2015.

Holly, her husband Michael and their two children will relocate to the Daytona Beach area from their current home in southern Connecticut.