Fishing Tackle Retailer (FTR), the business magazine of the sportfishing and marine industry, is excited to announce the official launch of FTRTV, FTR’s latest platform dedicated to keeping you at the forefront of the sportfishing industry.
“Rolling out a TV channel is a significant step forward in providing rich, engaging content to independent tackle stores and marine dealers across the country,” said Angie Thompson, Publisher of Fishing Tackle Retailer magazine. “We believe this will not only enhance our digital presence but also offer a dynamic way to deliver valuable industry insight, new products, instructional content, and important news directly to the FTR audience. It’s a commitment to keeping our readers informed and engaged through a visually compelling format. We want to build this out to become the go-to destination for industry professionals to find content that will empower them to thrive in today’s dynamic market.”
“While the print magazine remains the backbone of FTR, adding a digital channel like FTRTV allows us to further serve fishing tackle retailers across the country,” noted Toby Lapinski, FTR’s Editor in Chief. “Whether delivering a first look at a hot new product live from the ICAST show floor, to one-on-one conversations with the leaders of the fishing industry, FTRTV will be the go-to destination for insight, expert advice, and exclusive content tailored specifically for fishing tackle retailers.”
Tune in to FTRTV for a diverse array of topics that cater to your unique needs and interests as a fishing retailer. From in-depth discussions with fishing tackle experts to firsthand insights from top manufacturers, FTRTV offers an inside look at the latest trends, innovations, and strategies shaping the sportfishing landscape.
About Fishing Tackle Retailer
Fishing Tackle Retailer (FTR) is a business-to-business publication serving fishing tackle retailers, wholesalers, and manufacturers in the United States for 45+ years. We are the acknowledged voice of the sportfishing industry. FTR is received and read by at least 95% of all retail and wholesale buyers of fishing equipment in the country. Over 12,000 independently-owned tackle stores and approximately 20,000 affiliated chain outlets rely on FTR to keep them current on the industry. Editorially, FTR is tightly focused on topics that help retail store owners and their sales associates make informed decisions, resulting in selling more fishing equipment to anglers. Regular topics include market data and trends, new product information, sales training, marketing, merchandising and business operations. What differentiates FTR is its unwavering commitment to the needs of sales associates at retail outlets, for they are the only daily, face-to-face contact with the huge army of anglers that number in the tens of millions. FTR proudly serves as the “Hotline to the Pipeline” for the sportfishing industry.
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