FTR to Manage The Fishing Wire

Brownsville, Tenn. — Fishing Tackle Retailer, the industry’s leading news source and business-to-business magazine and website, has entered into a management agreement with the owners of The Fishing Wire, the eNewsletter that has become a staple of industry insiders for more than a decade.

Brian Thurston, co-publisher of FTR, is emphatic when he says, “Everyone in our industry reads The Fishing Wire — retailers, wholesalers, manufacturers and reps. We do it to keep abreast of the latest news. And those readers include industry and mainstream media outlets because The Fishing Wire delivers useful information to my inbox every day of the week. Our goal is to help grow the sport by growing The Fishing Wire. That’s been our business plan with FTR, and we’re confident it will work here, too.”

The Fishing Wire is published five days per week, offering subscribers — industry leaders, news media and influencers — the latest news on the events, products and people that matter most in fishing. Its coverage has appeared in innumerable print, online and network outlets all across the country, including USA Today, the Los Angeles Times, Boston Globe, New York Post, Fox News, CNN and ESPN.

“Our outlets and staff are already serving the fishing industry,” said FTR co-publisher Carlton Veirs, “and we’re in sync with that audience. We believe we have the right team in place to take on this challenge. FTR magazine and the website have enjoyed fantastic growth over the past five years, and The Fishing Wire is a natural extension of those efforts.”

“We’ve always believed that category leaders should work together,” says Jim Shepherd, founder of The Outdoor Wire Digital Network, “FTR has been one of the resources I’ve always depended on for insight into the industry. When a mutual acquaintance suggested we consider working together, we quickly saw the benefits to everyone — including our subscribers.”

As North America’s only business-to-business trade magazine for the sportfishing industry, Fishing Tackle Retailer has been the go-to industry news resource for more than 35 years. More recently, has added immediacy to FTR’s news approach while maintaining depth of coverage.

With The Fishing Wire, the FTR team will deliver the message of industry leaders directly to the audience they need most — retailers, wholesalers, manufacturers, reps and other influencers — on a daily basis. For those announcing product launches, staff changes, honors and achievements, there’s no better way to spread the word, move the media needle and keep top of mind among those who matter most.

For more than 35 years, Fishing Tackle Retailer magazine has been “the hotline to the pipeline” of the sportfishing industry, reaching more than 95 percent of tackle retailers in the United States. FTR reaches every element of the tackle distribution system, from manufacturers and wholesalers to retailers of all sizes — small independents to the giant big boxes. More recently, has become the indispensable source of up-to-the-minute industry news, and “Tackle’s Top 5” is the essential eNewsletter in the trade.