Few products are truly revolutionary, but this year’s ICAST New Product Showcase will see the debut of something truly unique: a line of performance socks designed specifically for the angler.
Based on their outstanding success in designing and bringing to market the sport’s most successful line of gloves, Fish Monkey has now developed a line of socks that is set for unprecedented success in the market. Perhaps even better, they’re made with pride in the United States. Each design also features a merino wool blend for the very best in performance and moisture wicking while on the water.
Debuting in three different New Product Showcase categories are the following products.
CATEGORY: ICE FISHING
HEAVY WEIGHT YETI ICE FISHING SOCKS
The Yeti Ice Fishing Sock is designed to help you stay warm and comfortable all day long. Crafted with a Merino Wool/Acrylic Blend and heavy cushioning, this Over The Calf sock will keep your feet toasty even during those chilly mornings spent on the ice. Plus, it’s been designed by fishermen, so you can trust that it won’t slip down or bunch up. Get ready to stay warm and enjoy your winter fishing trips.
CATEGORY: COLD WEATHER TECHNICAL APPAREL FOR MEN
MEDIUM WEIGHT BACK COUNTRY SERIES
The medium-weight Back Country series is a perfect all-around weight for those cool to chilly days on the water. This features additional padding in the heel and toe area plus merino wool construction for excellent warmth and moisture wicking and comes in a boot cut as well as an over the calf length.
CATEGORY: WARM WEATHER TECHNICAL APPAREL FOR MEN
LIGHT WEIGHT GUIDE SERIES
The lightweight Guide Series mini crew is perfect for use with ankle length deck boots, with padding in the heel and toes for all-day comfort on those cool days. It’s also available in a no-show style as well.
With the current worldwide reach of the Fish Monkey brands, the addition of performance socks is a natural market progression that will lead to increased retail sales and a happier customer at the end of the day.