Extensions to Berkley PowerBait MaxScent Lineup

COLUMBIA, S.C. –– If you tried to find a package of Berkley PowerBait MaxScent baits in the past year, then you already know how popular they are. Why are they so popular? Because they catch fish better than any other soft plastic bait available with a combination of scent dispersion and flavor that only Berkley famed bait scientists could develop. This year, the PowerBait MaxScent lineup grows with new bait shapes and some extended sizes and colors of some of the most popular existing shapes.

BERKLEY POWERBAIT MAXSCENT LIL’ TROOPER

Key Features

  • 2.5-inch compact crawfish imitation
  • Flat bottom allows bait to glide to bottom
  • Size: 2.5 inches
  • Package Count: 6
  • Colors: Green Pumpkin • Watermelon Copper Orange with Red • Black Powder • Green Pumpkin/Watermelon • Watermelon Candy • Rusty Craw • Blue Pearl Black Hologram • Peanut Butter and Jelly • Canad eh Craw • Hot Craw
  • Rigging Recommendations: Ned rig, jig trailer

MSRP: $6.99

Available: September 2021

BERKLEY POWERBAIT MAXSCENT LIL’ GENERAL

Key Features

  • 2.75-inch stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum PowerBait scent and flavor
  • Ideal multi-species bait for bass, walleye, slab-size panfish and more
  • Size: 2.75 inches
  • Package Count: 8
  • Colors: Green Pumpkin • Black Powder • Green Pumpkin/Watermelon • Watermelon Candy • Blue Pearl Black Hologram • Peanut Butter and Jelly • Canad eh Craw • Watermelon Copper Orange with Red • Rusty Craw • Hot Craw • Baby Bass • Coppertreuse • Cinnamon Purple • Gobyashi
  • Rigging Recommendations: Ned rig

MSRP: $6.99

Available: September 2021

BERKLEY POWERBAIT MAXSCENT TUBE

Key Features

  • Ideal for smallmouth bass
  • Sizes: 2.5 inches • 3.5 inches
  • Package Count: 2.5-inch – 8 • 3.5-inch – 6
  • Colors: Black Red Fleck • Black Blue Fleck • Breen Green • Goby • Green Pumpkin • Lucky Penny • Smoke Silver • Watermelon Red • Watermelon Vapor • White Pearl

MSRP: $6.99

Available: September 2021

BERKLEY POWERBAIT MAXSCENT CHIGGER CRAW

Key Features

  • Legendary shape now in PowerBait MaxScent for more finesse applications
  • Craw imitation with high-action pinchers
  • Fish it slow or buzz it and claws swim wildly back and forth
  • Ideal on a jig, Texas rig, punching, or Carolina rig
  • Sizes: 3 inches • 4 inches
  • Package Count: 3-inch – 8 • 4-inch – 7
  • Colors: Okeechobee Craw • Summer Craw • Alabama Craw • Blue Craw • Black Blue Fleck • Black Red Fleck • Green Pumpkin • Pumpkin Green Fleck • Watermelon • Yummy Craw

MSRP: $6.99

Available: September 2021

BERKLEY POWERBAIT MAXSCENT FLATWORM

Key Features

  • New Size: 4.25 inches
  • New Colors: Gobyashi • Smelt • Cinnamon Purple • Green Pumpkin/Watermelon

MSRP: $6.99

Available: September 2021

BERKLEY POWERBAIT MAXSCENT THE GENERAL

Key Features

  • New Colors: Green Pumpkin/Chartreuse Firetail • Black/Chartreuse Firetail • Black Blue Fleck/Blue Firetail • Green Pumpkin/Black • Bubblegum

MSRP: $6.99

Available: September 2021

About Pure Fishing

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.