Duckett Fishing Announces A Change In Leadership

Guntersville, Alabama – Larry Rencken, current Vice President and General Manager will be retiring in April to spend more time with his wife of 37 years and continue his lifelong passion for hunting and fishing after successfully leading Duckett Fishing since 2018.

“I can’t thank Larry enough for the time, energy, and wisdom he brought to our company” stated Boyd Duckett, President. “Larry was instrumental in taking us from where we were 5 years ago to where we are today. He is leaving us with a strong foundation to continue to build from”

Duckett Fishing also announced today that industry veteran Chris Russell will be joining the team and taking over as Vice President, General Manager of operations at the headquarters in Guntersville Alabama. Russell is a recognized leader with a career spanning more than 2 decades that showcases a proven track record of enhancing category leading brands in the outdoor industry.

“We were very fortunate to be able to recruit Chris for this position” stated Boyd Duckett, President.  ‘Chris brings years of experience in our space and fits the Duckett Fishing culture perfectly. I’m excited to get started with Chris building the next chapter for the company”.

“I am looking forward to my new role with Duckett fishing and joining the talented team Boyd and Larry have assembled” stated Russell, “I can’t wait to get started! There is nothing better than being a part of the fishing industry, and getting the chance to work alongside Boyd to expand and grow a well-respected premium brand is an exciting opportunity.”

Headquartered on the shores of fabled Lake Guntersville, Duckett Fishing was founded in 2010, and immediately won the hearts of anglers nationwide with the lightest, best balanced, most sensitive rods in the industry at any price point. Duckett embraces the motto Pro Driven in every aspect of its business and builds premium rods, reels, lures and accessories designed by professionals and built to perform in any situation.

If you would like more information, please visit duckettfishing.com.