DeLand, Fla. – Deltran, a leading engineering and technology provider for automotive, powersport and marine products, marks 60 years of delivering durable, dependable power across the U.S.
Founded in 1965 in Central Florida, the company, originally named Deltona Transformer Corp., established a reputation for producing power conversion electronics, including transformers and electronic ballasts. However, in 1988, it faced an inflection point. The transformer space was flooded with competition, so it had to innovate. That’s when Deltran revolutionized battery care with the pioneering use of a microprocessor, marking the launch of Battery Tender®, and establishing Deltran as a category creator.
This innovation didn’t just change the market — it redefined it. Since revolutionizing the category, Battery Tender has stood as the gold standard, setting the benchmark by which all others are measured. Today, it is a nationally recognized leader, trusted by millions to deliver unmatched solutions for vehicle battery maintenance.
This evolution from a transformer manufacturer to a battery maintenance pioneer is deeply rooted in family leadership. Now in its third generation of family ownership, the Prelec family continues to guide the company’s growth while staying grounded in the values that built the business. Over the years, Battery Tender has expanded far beyond its original product offering, introducing game-changing products like Charge N Start two-in-one jump starters and battery chargers, advanced solar charging systems, precision battery testers, EV charging solutions and smart lithium batteries. Serving the automotive, powersports, marine and RV markets, the brand continues to anticipate what’s next while evolving its lineup to keep drivers, riders and adventurers powered with confidence.
“Sixty years in, we’re proud of where we started and even more excited about where we’re going,” said Michael Prelec Jr., CEO of Deltran, parent company of Battery Tender. “Our family built this company on hard work and a future-focused mission around power conversion. Today, we’re building on that foundation as we move into the next evolution of smart, reliable power solutions.”
Looking ahead, Deltran is driving the future of connected charging technology, all while staying true to the values that have powered its success for 60 years.
About Battery Tender®
Battery Tender® is a leading force in the power management and battery industry, dedicated to crafting cutting-edge charging and maintenance solutions. With a rich legacy spanning over 35 years, our brand has garnered unwavering trust from customers worldwide, owing to our steadfast commitment to performance and unmatched product reliability. For more information, visit BatteryTender.com and follow @BatteryTender on social.
About Deltran, Parent Company of Battery Tender®
Deltran is proud of where they started in 1965. As a third-generation family-owned and operated business, Deltran is committed to developing dependable quality products, providing exemplary customer service, and maintaining the trust of their brand. As stewards of the Battery Tender® brand, they have the great privilege of managing and building a consistent and strong identity for one of America’s leading battery maintenance solution manufacturers.
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