Daiwa Signs on as Supporting Sponsor for Bassmaster Tournament Trail

Cypress, CA – In the inaugural issue of Bassmaster, bass fishing frontiersman Ray Scott wrote: “It is my plan that we lift bass fishing up to public par with golf, bowling, and pocket billiards. It’s high time the public found out we exist.”

Bassmaster columnist Craig Lamb writes: “Following his All-American Bass tournament held in the fall of 1967 on Alabama’s Smith Lake, Ray Scott knew he was on to something. For the second time in four months, he’d convinced more than 100 die-hard bass fishermen to pay 100 bucks apiece to compete in what was billed as an exclusive, invitation-only tournament.”

Well, Mr. Scott, we’ve come a long way. Today, Bassmaster hosts seven unique tournament circuits, as well as the vaunted Bassmaster Classic.

And now, Daiwa, one of the world’s foremost tackle companies, has signed on as a supporting sponsor for the Bassmaster Tournament Trail through 2024.

“Our partnership with B.A.S.S. is a great opportunity for us as a company to show how important the bass the market is to Daiwa, and not just in the US market, but across the globe,” said Daiwa President Carey Graves. “Tournaments are a great opportunity for us interact directly with consumer and take the time to demonstrate Daiwa products and what makes them the market leaders they are.”

Daiwa’s pro staff of Bassmaster Elite Series anglers Seth Feider, Chris Johnston, Cory Johnston, Brandon Palaniuk and Patrick Walters combined for a stellar season, sweeping the Top 5 spots in Angler of the Year standings and earning 15 Top 10 finishes. Walters also brought home his second Century Belt with his 102-pound, 5-ounce four-day haul at Lake Fork.

“Having the opportunity to work with Daiwa was a career-changing move,” said Walters. “With their top-of-the-line gear, your only thought is catching the next fish.”

The highlights continued in the Bassmaster Opens, where Palaniuk took the win at the Northern Open at James River and Cory Johnston captured his first B.A.S.S. victory at the Northern Open at 1000 Islands/St. Lawrence River.

“We’re thrilled to welcome Daiwa as a new supporting sponsor as we partner to advance sportfishing,” said B.A.S.S. CEO Chase Anderson. “Daiwa already supports some of the biggest stars on the Bassmaster Elite Series, and we are excited for the opportunity to partner with Daiwa to reach anglers both here at home and abroad as we nurture a new generation of tournament anglers at our Bassmaster events and through our industry-leading platforms.”

As a supporting sponsor for the Bassmaster Elite Series, St. Croix Bassmaster Opens Series, Strike King Bassmaster College Series presented by Bass Pro Shops, Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional and championship tournaments, Daiwa will enjoy exposure in Bassmaster and B.A.S.S. Times magazines and across various social media platforms. Additionally, Daiwa will be highlighted during Bassmaster LIVE, which is streamed on Bassmaster.com and broadcast Saturday and Sunday mornings on the FOX Sports platforms.


Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing.