Daiwa Bolsters Staff with New Hires, Promotions

CYPRESS, Calif — Daiwa announced numerous changes within its North American division, including additions to and promotions in their sales, marketing, customer service, after-market service and operations departments. Carey Graves, Daiwa’s Vice President of Sales, calls the moves “an investment in the business and in Daiwa’s future.”

Gerad Cawhorn has been promoted to the position of National Accounts Manager. Formerly the West Regional Sales Manager, Cawhorn has been with Daiwa for nine years and is credited with much of the company’s growth in that region during his tenure. He has more than 15 years of industry experience, and his outstanding customer relationships make him a natural choice for the new job.

Replacing Cawhorn as West Regional Sales Manager is Alex Plambeck, an avid saltwater angler formerly with Don Coffey Company (a manufacturers’ representation) and Dana Wharf Sportfishing and Whale Watching in California.

From left to right: Alex Plambeck, Greg Johnson, Casey Yoern, Brian Nolte, Johnny Southard, Trevor Weeks, Gerad Cawhorn and Satoshi Ito. Missing from photo: Marc Mills

Greg Johnson is Daiwa’s new East Regional Sales Manager. Prior to taking the position, he managed sales territories for The Irvine Company and Proctor & Gamble. Johnson is an experienced angler with a track record of success in sales management.

Marc Mills has more than 20 years of fishing industry experience—from working on a boat, to managing a retail store, to leading a marketing department—and will serve as Marketing Field Specialist, focusing on developing regional relationships with dealers and consumers. He will create training and promotion programs with key market influencers.

Casey Yoern joins the marketing team in a newly-created position—Customer Relationship Specialist. In that role, he’ll focus on Daiwa’s consumer communications via social media and consumer events. He’s a longtime angler and comes from a fishing industry background, having worked with Bass Knuckles and Sports Chalet.

Trevor Weeks joins Daiwa as a Customer Service Representative. He has more than five years’ experience within the industry in customer service and operations.

Johnny Southard is the new Lead Tech in the after-market service department. He offers extensive knowledge of Daiwa products and a passion for fishing.

Brian Nolte joins Daiwa’s operations team as Warehouse/Operations Manager. He has more than 15 years’ experience in customer service, marketing and warehouse operations and last served as Operations Manager for BH Fitness.

Satoshi Ito joins the team as Assistant Manager of Research and Product Development, specializing in rods and terminal tackle. Ito is from Japan, but came to the U.S. for college and has lived in the U.S. for more than 20 years. He’s an enthusiastic and passionate fresh- and saltwater angler who will responsible for streamlining product development and enhancing relations between Daiwa and its retailers.

“These new hires and promotions reflect our commitment to keeping Daiwa customer-centric,” says Sales VP Carey Graves. “The customer is at the core of everything we do at Daiwa — from design to distribution — so it’s vitally important that our staff be the very best not only at the specifics of their job responsibilities but also at ensuring an outstanding customer experience, no matter what department they represent.”

Daiwa is the sportfishing industry’s leader in innovation and quality. We built our first spinning reel in 1955. Today, we’re one of the largest and most influential tackle companies in the world, manufacturing the finest reels, rods, lines and tackle for virtually any species of fish anywhere you can catch it.

Daiwa opened its first facility in the United States in 1966. That office is now based in Cypress, California, and services the U.S., Canada, Central and South America.