Most customers don’t remember most purchases, or even minor service issues nearly as well as they remember how a salesperson resolved their issue.
Customer-focused salespeople go above and beyond to provide a solution that not only meets but also exceeds buyers’ expectations.
Sometimes the solution is as simple as offering a small incentive, like a free upgrade. Other times it means weighing what would be most valuable to the prospect in terms of repairing the damage.
The best way to start is to ask customers how they’d like to see the situation resolved, and then create a win-win solution.
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