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C&H Lures to Rebrand and Distribute Tuna Tail Skirts

Industry News| Views: 1610

VALLEY TOWNSHIP, PA — Executives from AFW Fishing Brands (American Fishing Wire a/k/a C&H Lures) announced today that they have been awarded the exclusive sales, marketing and distribution rights of Tuna Tails premium quality big game skirts.

“Tuna Tails offers a complete line of Octopus, Cone, Bulb, and Humboldt style skirts in bright, vibrant, fish-catching colors. All of our skirts are 100% handmade in the USA and formulated to be the toughest on the market.” Says Jim Shaw, President and Owner of Tuna Tails. “Plus we make a full line of Mancha style lures that are among the hottest green stick baits and dredge baits in the industry, and we also build our popular Ballyhoo and Skipjack style skirts.”

“Jim Shaw has fished competitively offshore for decades and he knows firsthand how to design and build the most effective skirts for catching big game fish. Innovating and building skirts is what Jim and his company does best.” Says Mike Shields, VP Sales & Marketing of AFW. “We are thrilled to be able to partner with Tuna Tails and to take over their sales, marketing and distribution operations. We plan to significantly expand sales by rebranding the skirts under the venerable C&H LURES brand and by making the products available from stock to our customers worldwide.”

“Initial orders will take time to manufacture, so we ask that customers be patient and expect delays.” Says Dan Clark, VP of Business Development & Operations of AFW. “But the great news is that reorders for the same items should ship from stock.”

After a brief transition period, customers on both sides of this transaction will benefit from faster delivery times and by the expanded care of AFW’s larger customer service and sales staff. Distributors, dealers and manufacturers will also be able to utilize AFW’s convenient on-line wholesale website for placing orders and checking purchase history. AFW plans to work closely with Jim Shaw and his team to develop new, innovative skirts to keep the program ahead of the competition.

AFW Fishing Brands is a legendary line-up of innovative line, leader, terminal tackle, tools, and lures for saltwater and freshwater fishing. Each esteemed brand – American Fishing Wire, HI-SEAS, Triple Fish, C&H Lures, Billy Baits and No Alibi – has a rich history of product developments and industry breakthroughs dating as far back as 1926. Although each brand stands alone, they are united by one common philosophy of helping anglers everywhere enjoy fishing with family and friends and catching more fish!

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