Big Rock Sports Launches New Brand, Website

Graham, NC – Big Rock Sports has unveiled the company’s new brand identity along with an enhanced website. The introduction of these new features follows their restructure in 2013, in which the company was split into a Shooting Sports Division and a Fishing/Camping/Marine Division.

“We’re proud to launch a brand identity that reflects our commitment to our customers and this industry,” said Andy Melville, Big Rock’s Executive Vice President, Shared Services Team. “We enhanced our business platform last year so that we could better meet the individual needs of our dealers, and our new website will offer dealers a customized product search and order experience tailored to further meet their retail needs.”

Big Rock’s new, more user-friendly website will be rolled out in two stages. The first stage is the public side, an upgradedBigRockSports.com that includes information about the services the company offers. The next stage of the site, specifically for Big Rock dealers, will be accessed through the login on the main site. This stage will be launched later this year.

Over the next couple of months, Big Rock will gradually be phasing out the old logo in favor of the new one.

The premier outdoor sporting goods distributor in North America, Big Rock Sports, LLC, is focused on supplying more than 15,000 retailers with the best products from over 1,200 manufacturers as well as the tools needed to navigate the complexity of today’s marketplace. The company is strongly committed to protecting the rights of hunters, anglers and all outdoor enthusiasts. Big Rock Sports is a privately held company with a home office in Graham, NC.