Big Rock Sports Partners with Australian Tackle Giant

Graham, NC—Big Rock Sports, LLC announced a new partnership with major international fishing tackle manufacturerHalco Tackle Company. Big Rock Sports will be the exclusive distributor for Halco Tackle Company in North America, and will immediately begin offering its customers a comprehensive selection of Halco’s artificial fishing lures.

Based in Fremantle, Western Australia, Halco Tackle Company is known for award-winning casting, jigging and trolling lures for saltwater gamefish. An unrivaled wealth of fishing experience, design capabilities and production expertise, has enabled Halco to become Australia’s largest lure manufacturer.

“We are extremely excited to represent and sell Halco’s products throughout North America,” said Dave Martin, President of Big Rock’s Fishing/Camping/Marine Division. “Halco stands out for their quality, innovation and performance. Today more than ever, anglers demand products that perform and help them catch more fish—Halco’s products exceed those demands. Partnering with Halco will help us continue to offer our customers the broadest and deepest selection of fishing tackle.”

Halco recently won “Best New Product in Australia” for its innovative C-Gar surface lure. Halco lures also hold multiple International Game Fish Association world records in both freshwater and saltwater.

“Halco has been enjoying positive growth in the US market and we are delighted to have an association with such a professional and well-capitalized company as Big Rock Sports,” said Ben Patrick, Halco Tackle Managing Director. “This will ensure great supply and distribution of Halco throughout North America.”

Big Rock Sports has Halco lures in stock and is ready to begin shipping orders immediately. Any retailers who are interested in ordering should visit

Learn more about Halco Tackle Company.