Big Rock Customer Rides Away with New Harley

Graham, NC — The 2018 Big Rock Sports East Show, held in Raleigh, NC on January 5–7, was extra rewarding for one Maryland outdoor retailer. The Benjamin family, owners of Herb’s Tackle Shop in North East, MD, attended the show and later rode away with a brand-new 2018 Harley-Davidson Low Rider motorcycle.

While placing orders for Herb’s Tackle Shop at the Big Rock Sports Show, Susan Benjamin entered a raffle drawing for the Harley. She and her husband, Mike Benjamin, were surprised when Chuck Spaulding, from manufacturer representative Jones and Company, called later to say that they had won the motorcycle.

“We try to make the Big Rock Show every year. Basically, we don’t stock up on some of our inventory until later, so we can get better pricing at the show. That’s why we go, not to win Harley-Davidson motorcycles!” said Mike Benjamin. “We deal with Big Rock because when we order something, it’s usually there. The last eight years, we’ve ordered 99-percent of our stuff from Big Rock. They have a good selection and they can get most of the stuff in, so we’re very happy with them. And, plus, they gave us a motorcycle, so that makes us even happier!”

The promotion was sponsored by Jones and Company along with some of their top brands: Absolute Outdoor, SOG, Flying Fisherman, Rapala, Pro Mag, Gun Vault, Stack ON, Pelican and Frog Lube. Jones and Company utilizes creative promotions to drive business for their brands.

“We were excited to hold the drawing at the Big Rock Show. It’s always a great venue to connect our brands with the most outdoor retailers,” said Chuck Spaulding, Territory Sales Manager for Jones and Company. “We look forward to offering an even bigger promotion at Big Rock’s 2019 show in Nashville!”

The Benjamin family also plans to attend the 2019 Big Rock Sports Show in Nashville.

“If you’re planning on staying in business a long time, it’s smart to go to the Big Rock Show because you save 20-percent or so right off the top,” said Benjamin. “I’ll tell you something else that’s good about the show. All the new stuff that’s out, you get to see it.”