Big Baits are Taking Over the World

Big baits are taking over fishing. At times, walking the show floor at this year’s ICAST felt like a behind-the-scenes look at a sci-fi monster film. Colossal swimbaits, mutant bug baits and even the odd giant lizard littered the show floor. It’s enough to make the average angler’s tackle box look downright puny. But is there really a case to be made for carrying massive baits in your store?

You bet there is.

Ask Bassmaster Elite Series and Major League Fishing pro Fred Roumbanis. We caught up with Roumbanis, one of the most well known anglers in the professional ranks (and one of the best story tellers), at ICAST On the Water to get his take on big baits.

Aside from the ima and Optimum lures made by Roumbanis’s sponsors, there are undertones of an overlying trend in the industry here. The big bait movement did not begin in 2015 (it dates back at least to the 1980s when big swimbaits became the rage in California), but it has reached a zenith this year. And the movement is not relegated to swimbaits, as Paul Mueller illustrates with a new jig from Reins.

Big bait bass fishing has been likened to trophy hunting. “Big baits catch big fish,” is the popular slogan thrown around by big money winners and would-be pros alike, and if you’re a tackle shop, it never hurts to have a few more trophies on the wall. Big baits are also a novelty of sorts—especially in landlocked parts of the country where freshwater anglers rarely catch sight of plus-sized, saltwater standards.

Novelties, like the bearded lady, can draw customers to your store. Case in point, The Salty Shores (who are not a bearded ladies), drew in nearly 280,000 views and over 700,000 impressions to a Facebook video of a new, Savage Gear 16-inch swimbait during ICAST.

16″ swim bait @savagegearusa #saltyshores #icast2015Savage Gear USA

Posted by on Wednesday, July 15, 2015

Those are some monster statistics. They are also a prime example of how big baits are taking over the world.

Happy monster hunting.