Berkley PowerBait CullShad

COLUMBIA, S.C. – There’s no question that the big bait trend is the strongest it has ever been. Anglers have been asking for Berkley to join the movement and Berkley has answered the call. With the new Berkley PowerBait CullShad – more big bass are being caught than ever before. There’s also no question that the perfect shallow water harnessed swimbait doesn’t exist…until now.

The PowerBait CullShad produces immediately for anglers, as seen at the 2023 Major League Fishing REDCREST where the bait created a craze amongst many competitors, as well as on social media. Through countless design iterations, feedback generation, and testing the CullShad answers the call providing a solution to many of the frustrations anglers experience with harnessed swimbaits. In addition, the CullShad brings the added benefit of taste to the category of large swimbaits. Infused with Berkley’s famous and scientifically engineered taste of PowerBait it’s easy to see why the CullShad garnered fast praise from the pros.

For anglers looking to take their shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. In addition, the smart weighting ability, hassle-free harness and hook clip ensures you’ve got the Berkley advantage on every cast. An advantage so strongly requested by anglers that Berkley moved up the production cycle to meet that demand.


  • PowerBait Honey Comb technology increases durability without sacrificing action
  • Pre-rigged harness that comes ready to fish
  • Swimbait body designed to reduce blowout and keep the bait running flawlessly at a variety of speeds – allowing the tail to kick at the slowest of speeds and the bait not blowing out at higher speeds.
  • Smart weighting options that give anglers the ability to control the bait’s sink rate with the use of nail weights
  • Hook retention clip that keeps the treble hook secured to body to allow for more efficient skipping
  • First in class finish featuring painted and HD printed forage matching colorways

Sizes: 6-inch • 8-inch

Colors: Albino • Electric Shad • Ghost Morning Dawn • Green Pumpkin Pearl White • HD Blue Shad • HD Ghost Gizzard • HD Gizzard Shad • HD Rainbow Trout • HD Yellow Perch • Hitch • Lime Ice • Sight Flash

MSRP: $11.99 – 6-inch • $14.99 – 8-inch

Available: June 2023

To learn more about the Berkley CullShad, click.

About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.