AFW/Hi-SEAS Offers Online Ordering Website for Wholesale Customers

Coatesville, PA – American Fishing Wire & HI-SEAS now offers a convenient online ordering website for their wholesale distributors and dealers. The new website requires qualified customers to login and conveniently order AFW/HI-SEAS products. All products show detailed packaging, which can also be downloaded directly from the AFW/HI-SEAS FTP site for their own online sales.

New website also shows purchasing history which saves times on re-orders. Customers can review purchasing history by item for the Current Year (CY), Prior Year (PY), and Prior Two Years (P2Y). And, this information can be sorted by item and by purchase quantity per year by clicking the column headings.

Suggested popular products in POG format, are also available for purchase. One Click Plan-O-Gram Ordering allows customers to add an entire POG to their store with ease. It takes the guesswork out of selecting the right products for their store by choosing one or more of our top selling programs designed around their space and product needs. These POGs are updated regularly to include AFW/HI-SEAS best sellers.

The new website can also grow AFW/HI-SEAS customers’ sales by utilizing the “Up-Sell” feature. Customers can view complementary products to their most popular selling products, and then add the “Related Items” to their store for easy up-sell opportunities.


For over 35 years, AFW/HI-SEAS have been providing serious freshwater and saltwater anglers with the finest quality line, leader, and rigging products. AFW has the largest selection of wire line and leader products in the industry. All wire, strand, and cable are manufactured in the United States. HI-SEAS offers a complete range of high performance fishing lines specifically formulated to meet any fishing challenge. Visit online at